
In this post we are giving you a little peek behind-the-scenes of an exciting upcoming event hosted by IOD. As a leader in the furniture embellishment industry, we continuously bring fresh ideas and innovation to the forefront. Our finger is on the pulse of the market, allowing us to deliver the latest and greatest designs to all our valued customers (yes, thatās you!). One of things that is a priority to us, is to keep our stockists in sync with our vision so that we are all moving in the same direction. One of the ways we do this is by hosting an annual conference exclusively for our stockists.
This year weāll be hosting this unique and unparalleled conference in Sacramento, California, at the beautiful Embassy Suites by Hilton Riverfront Promenade. This event is where the true magic happens!
IOD is founded on a network of local, independent businesses (stockists), and this conference is where we support them with advanced product learning, inspiration, and business strategies so they can flourish and thrive. We have a passion for supporting small businesses, and we know that by investing in our stockist’s success, weāre empowering them to better serve you – our customers. ā¤ļøā¤ļø Thatās the IOD difference.
Weāre tickled pink over our speaker lineup. Itās a stunner! Check it out below!
- The IOD Sisters, Iron Orchid Design
- Annie Sloan, Renowned Painter and Creator of Chalk Paint
- Debi Beard, Creator of DIY Paint and Debiās Design Diary
- Jonathon Marc Mendes, British Furniture Artist at Painted Love
- Leslie Saeta, Author and Popular Blogger, My 100 Year Old Home
- Ruthie Ridley, Popular Instagram Influencer on
Be sure to read more about each speaker in their bio below!
Hands-on breakout sessions, the future of the furniture embellishment industry, industry trends, creative community, and so much more will be happening at the IOD Flourish Conference!!! ( We are personally looking forward to āTea time with Annie and Debiā, where we will have Annie Sloan and Debi Beard on the stage together and be able to glean wisdom and knowledge from these two industry icons!)
Are you interested in becoming an Iron Orchid Designs stockist? We invite you to learn more here and fill out an application here.
This event is only open to IOD stockists, but tell us: would you be interested in an Iron Orchid Design Conference for Creators? Fill out this short survey and let us know!

Annie Sloan, Renowned Painter & Creator of Chalk Paint
Annie Sloan, is one of the worldās most popular experts in the field of decorative painting. After studying Fine Art at university in the 1970s, Annie went on to write her first book, The Complete Book of Decorative Paint Techniques ā which is widely considered to be the industry bible on the subject. Since then, she has published 26 books on paint effects, color, and interior design, and has transformed the world of furniture painting with the creation of her revolutionary paint, Chalk Paint.
Passionate about empowering interior designers and hobbyists to reinvent their living spaces, Annieās expertise and creative flair have led her to be named one of Britain’s most influential female designers.

Debi Beard, Debiās Design Diary & DIY Paint
Debi is a creative maker at heart who has owned her own shop, DIY Headquarters, for over 20 years, where she sells her creations and teaches others. Her design style is vibrant and colorful, just like her. Debi has built a highly successful brand between Debiās Design Diary and DIY Paint, and she credits that success to her YouTube channel Debiās Design Diary. Sheāll be teaching on the power of video and storytelling to take your business to the next level.

Jonathon Marc-Mendes, Renowned Furniture Artist at Painted Love
Jonathan Marc Mendes is a British furniture artist, photographer, and part-time hairdresser. He offers in-person and online painting workshops through the Painted Love Academy. In 2017, he was appointed as Annie Sloanās Painter in Residence and has since taught and painted in multiple countries worldwide. He enjoys developing new techniques and providing one-to-one tutorials, and heās become quite handy with advanced techniques with IOD Paint Inlays.
An avid photographer and stylist, Jonathan documents his Edwardian home renovation on IGTV, showcasing his love for upcycling and interior design on a budget.
Learn more about Jonathon Marc-Mendes

Leslie Saeta, Author and the Popular Blogger Behind My 100 Year Old Home
Leslie Saeta is author of the book, A Home to Share, and creator of the popular blog and Instagram, My 100 Year Old Home where she shares her passion for entertaining, dĆ©cor, cooking, and crafts. Twenty-four years ago Leslie and her husband Dave purchased their dream home, which Leslie refers to as their My 100 Year Old Home. The home, built in 1915, had been in her husbandās family since 1969.
Leslie blogs seven days a week about home decor, entertaining, remodel projects, cooking, and DIY crafts.

Ruthie Ridley
Meet Ruthie Ridley, an Instagram influencer and blogger who talks about faith, family, and fashion. She loves classic, timeless style with a side of fun, flirty flair! We are so excited to have her join our conference to share her story of going from a normal job as a nurse to building a thriving and engaged online community.
Weāve been following Ruthie for a while now and had the pleasure of meeting her at a Womenās conference earlier this year in Folsom, CA. We love the heart with which she serves her audience.
Learn more about Ruthie Ridley
Venue
Enjoy the beautiful Capital City of California in a hotel that overlooks the Sacramento River, next to the iconic Tower Bridge. We’re within a 10-minute walk of the Old Sacramento Waterfront District and Golden 1 Center. Local art throughout the hotel depicts Sacramento’s history and life along the river. Enjoy free made-to-order breakfast and complimentary evening reception.
Are you interested in becoming an Iron Orchid Designs stockist? We invite you to learn more here and fill out an application here.
This event is only open to IOD stockists, but tell us: would you be interested in an Iron Orchid Design Conference for Creators? Fill out this short survey and let us know!

12 Comments
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Lets paint !!
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amazing line up, too bad itās only open to stockists
Hi there! We are really hoping to do a creators conference in the future! If you didn’t fill out the survey, we would really appreciate your feedback if that is something you would be interested in šā¤ļø
Iām not a Stock list but Iād love to come to one of your conferences/retreats. I love your product, I love Sloan paints and Sacramentoās just a hop skip from where I live in Southern California. Let me know if you decide to do a conference/retreat and count me in.
Yay! We love to hear that, Linda! If you haven’t already, we would really appreciate your feedback by taking our short survey so we have an idea of how many people would be interested in attending! Thank you so much and happy creatingšā¤ļø
It would be wonderful if there was a creator and stockists conference combined. And then do breakout sessions for stockists because I do understand that folks who have invested in being a stockists should be together to discuss what works for selling and what isn’t working well.
By combining both the advantage would be doubling the creativity and feedback which is valuable to all.
Thank you for the beautiful new releases and information!!
Hi there! Thank you so much for your feedback! Such a lovely ideaš¤ā¤ļø
HI! i am considering being a stockist after a long career in the mental health services. I got started with Annie Sloan chalk paints because I needed a healthy Zen away from mental health case management. I use IOD stamps, molds with casting resin, transfers, and your new inlays on furniture and fabric. Post retirement (18 more days!!!!), I am renting studio paint space, and will one day be a IOD stockist for Annie Sloan, IOD, and ReDesign with Prima with a store in near Stockton, CA and maybe Portland, OR.
I have taken the survey, and became aware of this event after I paid for registry w/ Annie Sloan in Temecula, CA, so I have limited my budget to no thrills for this event. But, count me as there April 24 – 27th for sure. By the way, my husband is a multi-media visual artist and will post his website here.
Hi Vicki! Congratulations on retirement!! We look forward to receiving your application and hopefully seeing you next monthšā¤ļø
You all are going to have such an amazing time! I canāt make it this time but Iāll definitely be at the next one! ā¤ļø ā¦.for sureā¦.
Say hi to everyone for me! xoxo
Debi
Elsie Lane Boutique
We will miss you Debi!! Can’t wait for the next oneā¤ļøā¤ļø